SEO Performance Audit: Key Insights and Metrics in 2025 Marketing and Digital Transformation Agency

The setup is so intuitive and quick, beautiful reports, great support and my clients are loving the results. Customize reports to your heart’s desire – change colors and fonts. Choose which checks and sections to show, and add custom content for that personal touch. A higher ranking in search results can have a ripple effect on your company.

Small Business SEO

Through machine learning, AI, and billions of data points, its delivered a 25% greater marketing ROI — on average — for our clients. Uncover content enrichment opportunities with AI-powered analysis. Strategize high-impact content for better results and get full transparency into content developed by WebFX. An actionable plan that’s built around your business and your aspirations for the future. Already, our custom SEO strategies have helped our clients’ companies generate more than $10 billion in revenue — and that’s just in the past five years. Reach out to us today to experience white-glove, concierge service that outperforms your best expectations.

So it’s recommended not to cross the fine line between refining content with useful links and overwhelming your audience. Here, you'll see the list of pages containing broken links, along with the URL of each broken link and its corresponding SEO Anomaly anchor text. This step is one of the most important in our SEO audit checklist. When a web page's URL changes or moves to a new location, redirects are applied to help visitors land to the correct destination.

To determine whether it should be indexed and, if so, where it should rank. To help the algorithms understand which pages meet search intent. You can set crawl limits, choose different user agents, and schedule automatic site audits. Auditing your SEO performance should not be a one-time task but rather a regular practice. By continuously assessing and optimizing, you ensure your website remains competitive and resonates with your audience.

That’s why an SEO audit can uncover improvements for not only your SEO but also your related tactics. By discovering an array of enhancements for your online strategy, you can maximize the results of it. By targeting more valuable keywords in your SEO strategy, you can drive more valuable traffic.

In other words, an on-page SEO audit focuses on optimizing elements within your website that impact your site’s SERP rankings. Both metadata and structured data have become increasingly complex in SEO. Here we include 8 quick checks to ensure maximum visibility in all types of search results. One cool thing about this audit checklist is that you can perform it almost entirely 100% for free, or using free versions of SEO tools.

SEO Audit Services FAQ

If you’re looking for professional help, consider resources available through platforms like Shopify Academy to further enhance your skills. Delve into your analytics to gather data on user behavior, traffic sources, and conversion rates. SEO tools and AI are increasingly helpful, but they’re still just tools.

Head to the “Compare domains” tab and select up to four competitor domains.
For businesses new to SEO, search engine optimization audits can provide a baseline for what needs fixed now vs. later to improve organic traffic.
Don’t just link to what you think are the most important pages.
A key strategy is to analyze your competitors' keyword profiles.
To evaluate traffic, Google Search Console offers a free analysis tool.

If you're not sure who your main competitors are, pick the domains the tool suggests. Benchmarking allows you to see exactly where you stand when compared to your competitors and identify opportunities for improvement. Check the Google Search Console “Search results” report from the sidebar to see your total clicks and traffic trends over time. Organic traffic represents visits to your site from organic (unpaid) search results. Next, look at the anchor text distribution of your backlinks. If you have a large site, analyzing each page manually would be time-consuming.

SEO Performance Audit: Key Insights and Metrics in 2025 Marketing and Digital Transformation Agency

Small Business SEO

SEO Audit Services FAQ

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