SEO Fundamentals

Links are a great way to connect your users and search engines to other parts of your site, or relevant pages on other sites. Additionally, links can also add value by connecting users (and Google) to another resource that corroborates what you're writing about. If you're feeling adventurous, it's worth figuring out if you can specify a canonical version for your pages. But if you don't canonicalize your URLs yourself, Google will try to automatically do it for you. To get quality backlinks, you need to create original, helpful content that others want to reference.

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Page elements like title tags, image alt text, or schema markup can help Google better understand your content. For example, most top-ranking pages for “avocado seed” are blog posts serving as how-to guides for planting the seed. The use of “easy” and “simple” angles indicates that searchers are beginners looking for straightforward advice.

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. By addressing technical SEO, businesses can improve user experience, increase search rankings, and ensure long-term site performance. These optimizations provide a solid foundation for all other SEO efforts, ensuring search engines can properly index and rank your content.

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The exact weighting of these factors can vary quite a bit based on the search and the type of result. Google also does not publicly share how its algorithm works in detail. However, focusing on the factors above can generally help improve rankings. No matter the industry, SEO is a powerful tool for attracting the right audience, building trust, and driving long-term growth. By implementing a tailored strategy, businesses can stay ahead of competitors and connect with customers when they need them most.

Google's language matching systems are sophisticated and can understand how your page relates to many queries, even if you don't explicitly use the exact terms in them.
They can choose to change your headlines or descriptions as they see fit.
Effective Search engine optimization aligns your website with these factors, making it easier for search engines to recognize and reward your content.
There are many technical SEO factors – site structure, anchor text, URL structure, and so forth.
Enter your domain into Keyword Explorer to see all of your top-ranking keywords by search volume.

A search engine results page or SERP is a page that shows up when BHS Links a user enters a search query. A Search Engine Results Page (SERP) contains multiple links that are relevant to the user query. Google is constantly improving its algorithm to provide the best results, so it’s necessary to stay updated with the Google algorithm updates. For most of us today, when we need something—whether it’s an answer, an idea, a product, a strategy, or a service—we start by asking search engines. So just as search engines have become important in our lives, they have also become integral to many business marketing strategies. In fact, organic search is considered to be the highest ROI channel by 49% of marketers.

Some of the best rank tracking tools out there can help you identify the pages ranking well for your keyword, like Ahrefs. Then, use your header tags to target your keyword, plus help users find the information they need. Search engine optimization (SEO) is optimizing a website to improve its visibility in organic search results, like on Google.

You can also view the text-only version of your site to determine if your important content is being crawled and cached effectively. Read on to learn about how indexing works and how you can make sure your site makes it into this all-important database. Once you’ve ensured your site is optimized for crawlability, the next order of business is to make sure it can be indexed. You also have the option of 302 redirecting a page, but this should be reserved for temporary moves and in cases where passing link equity isn’t as big of a concern. You're temporarily siphoning traffic through a certain route, but it won't be like that forever.

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It can also sometimes be frustrating, especially if you’re relying on outdated tactics that no longer work. Now let’s say your website only occupies one spot in Google, with the rest occupied by competitors. Because some clicks go to other websites, your Visibility is lower than 100%. If you still can’t find it, you likely don’t have one and need to create one. Most website platforms handle basic SEO functionality out of the box.

SEO Fundamentals

Create Content Like a Boss

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Google My Business

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