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Best SEO Courses & Certificates Online 2025

Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, some users might search for "charcuterie", while others might search for "cheese board". Anticipating these differences in search behavior and writing with your readers in mind could produce positive effects on how your site performs in search results. SEO specialists are in high demand as businesses spend money to generate leads through organic search traffic. Types of SEO services include local SEO, ecommerce SEO, and SEO audits.

SEO optimization

Monitoring Search Performance

Edit pages in real-time using tools that are built into Google Chrome DevTools. While they’re not cheap, you can get started with a 14-day free trial to test the premium features. Or follow the company’s guide on how to use features with a free account. Test your website’s mobile-friendliness with Google’s Page Speed Insights tool. See how your website stacks up relative to SEO best practices, depending on whether it’s your desktop or mobile version, with Mobile-First Index Checker.

  • Most website platforms handle basic SEO functionality out of the box.
  • Links from other websites to yours (called backlinks) are like votes of confidence that can lead to better rankings.
  • To find a wider array of technical issues that may be hurting your performance, use Semrush’s Site Audit tool to get detailed reports on issues and how to fix them.
  • The takeaways were less about how users discovered Canada Goose, but whether the model spontaneously mentioned the brand at all, an indicator of unaided awareness in the AI era.
  • The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools–enabling anyone to create and grow online.
  • SEO works by optimizing a website's content, conducting keyword research, and earning inbound links to increase that content’s ranking and the website’s visibility.

Common SEO Practices

SEO optimization

Then, put your knowledge to use on your website and measure your performance with the above tools! If you’re looking for more guidance, check out our SEO podcasts and SEO FAQs for answers to the most common SEO questions. Even companies that operate globally can benefit from local SEO. That’s because local listings, like a Google Business Profile with photos, reviews, and address information, build trust and authority by demonstrating that you’re a real company. Build a fast-loading, fast-to-respond website by following best practices like compressing images, minifying code, enabling browser caching, and using a Content Delivery Network (CDN).

SEO tools - which ones do I need?

SEO optimization

That means if your website isn’t optimized for mobile devices, it might not perform well in SERPs. Go through this report and act on the recommendations to improve your website’s page speed. This report will provide a snapshot of your pages’ performance in terms of Core Web Vitals. Enter your website URL and click “Start Audit” to create a new project. Use Semrush’s Site BHS Links Audit tool to analyze the health of your website. This tool evaluates your website for over 140 on-page and technical SEO issues.

I approached the CEO with a business case on why we should invest time (my time) and resources (me) in these areas. It suited the business objectives and my career goals (I got to do something creative), so it got the green light. If you’re not quite sure about taking on SEO yourself, consider delegating the work to a team member. If you have a person interested in growth marketing, development, or even web design, this would be a valuable skill to help grow their career. But as I said, getting caught often results in a site being completely wiped out from search listings. Often, they also include a company’s phone number or website address.



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